Google helps with various tools for SEO and the most popular as well as widely known is the Google Analytics. This helps with indepth analysis on how traffic can be improved on the site. In addition there are various web master tools which help the expert to plan as well as evaluate the search efforts.
Google Webmaster Tools
View this video for more details!
The Webmaster tools are used for good SEO support. This tells the expert as to which of the pages have been indexed and what links are being pointed to and of course the keywords that are most popular. Sites which have these tools allow the webmaster to see the site like Google does.
How do you use it
Once you get an account, you log into the dashboard and from there you can add the site. You will need to ensure that you own the domain and based on the host, there will be different verification processes which allow verification to happen in a few steps. There are other options as well and these are like a meta tag which is attached to the home page and where HTML files can be uploaded to the root folder of the site.
What features are popular
When you break down data you are able to formulate plans regarding what steps are needed. There are 5 main indicators of these search queries tools which are :
a) Query : Which informs you of where your site is ranked for certain keywords. It also helps you to identify words which are relevant but need more of a boost when it comes to content optimization
b) Impressions tell you what specific sections are being viewed.
c) Clicks inform you of how many people are clicking on the search result
d) CTR is the percentage of people who are clicking in the search results on your site. If these are low, the meta description needs to be improved and the content too needs to be more relevant to the queries.
e) Average position informs of what your site is ranked for each keyword
How to use the webmaster tools
In order to use the webmaster tools effectively, all the root domains need to be added and the subdomains as well. All subdirectories which target specific countries should be also added.
Sometimes Google Tools inform you to of important issues. These could be regarding problems with regards access to the site or crawl error increase, unnatural links, alerts for malware etc. You need to ensure that you set up the message forwarding so these can be emailed.
There are various resources which are there which can be accessed through help files.
You should also check if the keyword rankings differ on mobile versus non mobile devices.
You can use it to see that you have unique meta descriptions and title tags and that duplicate content on your site is removed.
There are sections where you can submit robot.txt files as well as also set preferred syntax for the domain which will be displayed. You can also see if there is malware which has infected the site.
Read my other blogs articles on SEO- A buzzing term in Web world and On- Page Optimization-Some facts to know here
Read my other blogs articles on SEO- A buzzing term in Web world and On- Page Optimization-Some facts to know here
No comments:
Post a Comment